Beyoncé’s “Lemonade” and the Corporate Experience

I love “Lemonade”. Love. It. 

It speaks to me far beyond the Bey/Jay/male/female dynamic. As a matter of fact, I didn’t think about their relationship, or ANY romantic relationship, while watching. What married folks do is SO their business. As I experienced “Lemonade”, here’s what was going through my head:

 

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Photo: HBO

When Beyoncé walked down the street using “hot sauce” to smash windows, I thought about breaking through glass ceilings.

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Photos: YouTube

As she uttered “Who the f*ck do you think I am? You ain’t married to no average b**ch boy.” I chuckled about my tendency to vigorously swipe left on any entity or professional partner that choses not to acknowledge my fabulosity.

 

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Photos: YouTube

Many conscious, professional women of color swallow our righteous anger and hurt, as we often don’t have the luxury of individual feelings or action. What we do has a tendency to reflect on our sisters that are also on the rise. While other women rage against injustices they’ve suffered …we often exact our revenge through success. But for one glorious moment, Bey raged for us, and it was delicious.

 

 

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As a marketer and campaign designer, the quality and power of the video, strategic alliances, free launch on HBO, and resulting buzz and sales was a thing of beauty.

 

 

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Photo:LA Times

As a style-conscious girl, the hair, fashion and diversity of beauty made me swoon…

 

 

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Photo: HBO

…and when I saw the power and femininity of Serena celebrated, I literally stood up and started clapping.

 

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The launch of, and conversation around, “Lemonade” brought home a lesson that fed my very soul: rarely are there accolades without controversy…if you want to be a “boss babe” you have to be ready to accept both.

 

What did you think of “Lemonade”? Feel free to sound off in the comments below…I’d love to know!

 

XOXO!

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